Overview

Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients to change the way we create and consume content on YouTube. The result has been bigger than we could have imagined — generating over a billion organic views and hundreds of millions of subscribers for creators and organizations including MrBeast, Ali Abdaal, Mark Manson, Chris Williamson, Codie Sánchez, Y Combinator, e.l.f. beauty, WHOOP, ClickUp, the Center for Humane Technology, and more. Dragonfruit aims to lead a global movement to make YouTube a more valuable and educational place — where views and subscribers are not the end goal but a means of increasing human flourishing; where viral-educational YouTube channels create real value for both clients and viewers.