Job Responsibilities 1. Graphic Ads CopywritingGain deep insights into local users' credit and consumption pain points, and write highly impactful, high-CTR image ad copy.Extract localized selling points and identify innovative, breakthrough creative angles.
2. Video Ads ScriptwritingResponsible for scriptwriting and storyboarding for original short video ads, precisely designing the first-3-second gold hook to ensure low drop-off rates.Lead the script rewriting for secondary creation, re-editing and optimizing existing video materials to maximize performance.
3. Cinematic StoryboardingAble to independently write and visualize storyboards, translating creative concepts into clear and compelling video sequences.
RequirementsLocal Insight: Extremely sharp intuition in capturing local trends, cultural taboos, and user consumer psychology.
Professional Experience: At least 3+ years of experience in an advertising agency or in performance ad planning/copywriting within th...