Chartered to drive the execution of Integrated Business Marketing approaches focusing on influencing corporate end users/decision makers at the consideration/purchase stage of decision process to adopt the latest Intel technology.

Areas of Responsibilities

• Map and understand the Corporate IT market (audiences, segments and marketing vehicles/engines) developing value proposition, content, assets and tools to reach and influence corporate end-users in the consideration/purchasing decision process.
• Drive the LAR Marketing communication strategies to the corporate audience in collaboration with territories by sizing and qualifying corporate market opportunities, setting business marketing success metrics/indicators, customizing Intel messages, content and tools; and providing guidance on marketing vehicles.

Main Deliverables

• LAR Business end-user analysis and sizing cutting across audiences and segments (know your numbers). <...