FUNCTIONS

Reporting to the VP Marketing & Digital EMEA, this role sits between the EMEA Instruments team and the EMEA Marketing team. In this newly, strategic position you will have to integrate instruments portfolio in all categories and create a bridge between the instruments and the other teams to maximize the offer. The objective is to put instruments back at the heart of discussions. You will have to develop a strategy, positioning, messaging and Go-To market plan to reach the client with the combo of instruments and lenses together. RESPONSIBILITIES: •Capture and structure the market intelligence to support annual strategy and support the Global Marketing Director Instruments in the creation and execution of the strategic B2B and B2B2C Marketing plan for Instruments EMEA.•Responsible for the implementation of the strategic marketing plan and budget for instruments portfolio.•Increase of the market share and name recognition through active product und br...