Join the Digital Marketing & Growth team at RBC Insurance as an Email Marketing Strategist. Drive engagement and conversions with innovative email marketing strategies in a dynamic environment.
As an Email Marketing Manager, you will utilize your expertise in Salesforce Marketing Cloud to create impactful campaigns. With a focus on automation and analytics, you'll design and execute end-to-end email strategies that enhance customer engagement and brand loyalty. Your collaboration with design teams will ensure visually appealing emails that resonate with audiences.
Key Responsibilities:
• Develop and manage email marketing campaigns using Salesforce Marketing Cloud
• Create persuasive email copy aligned with brand messaging
• Collaborate with design teams for engaging email templates
• Analyze campaign performance and optimize strategies
• Manage budgets and report ROI to stakeholders
Requirements:
• Minimum of 6 years in email marketing, focusing on automatio...