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Email Marketing Specialist

Company: H&M Group

Location: Stockholm, London

Posted: June 03, 2026

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Position Details

Job Description

As an Email Marketing Specialist at & Other Stories, you will lead the development and execution of our global email communication strategy. Your work will be aligned with our customer acquisition goals, sales targets, and overall marketing plan. You will be responsible for ensuring that our email content is relevant, engaging, and optimized for performance, while supporting local markets and cross-functional teams with best practices and strategic insights. 

WHAT YOU'LL DO

  • Plan and align email content and communication with the channel strategy and overall marketing plan in collaboration with the Marketing Planning team. 
  • Set business goals and ensure relevance toward selected target groups. 
  • Manage, execute, measure, and optimize global email marketing activities. 
  • Identify opportunities to grow the subscription database and improve the onboarding journey. 
  • Synchronize the EU Activity Ca...