Butterfield & Robinson seeks a proactive Email Marketing Manager to lead lifecycle marketing efforts through CRM tools and strategic insights.
In this role, you will be responsible for designing and optimizing email campaigns that enhance customer journeys from acquisition to re-engagement. You will directly manage and execute campaigns using HubSpot or Marketo while ensuring data quality and compliance with regulations. Leverage your analytical skills to optimize engagement metrics and drive conversion.
Key Responsibilities:
• Structure and enhance traveler CRM journeys for better engagement
• Utilize AI tools for journey design and testing
• Analyze campaign performance and refine strategies accordingly
• Foster collaboration with cross-functional teams for seamless content execution
• Ensure compliance with global privacy standards
Requirements:
• Degree in marketing or a related discipline
• 4-5+ years of email marketing or CRM experience
• Knowledg...