Reporting to the Manager, Digital Marketing & Journey Operations, the Email Marketing Specialist will play a pivotal role in creating, executing, and optimizing email marketing campaigns designed to drive engagement with Canadian Tireu2019s digital properties. You will collaborate with cross-functional teams to develop & deliver effective email strategies that align with our overall marketing goals.
What youu2019ll do
Build and deploy emails using Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud
Manage and maintain our email marketing calendar in collaboration with internal stakeholders
Collaborate with Marketing, Loyalty, and Digital teams to build segments and design customer journeys
Develop strategies to improve email engagement rates through automation and personalization
Analyze campaign performance, providing actionable insights and recommendations for continuous improvement
Proactively report on email marketing trends to provide innovative email...