Lead digital transformation at Kensington Tours as the Director of Customer Experience Optimization in Toronto, ON. Drive data-driven strategies for enhancing customer journeys across all digital platforms.
In this senior leadership role, you will oversee the evolution of customer experience and digital acquisition. This requires deep expertise in CRO and experimentation within high-traffic environments. Your analytical mindset and hands-on approach will enable you to operationalize insights across Marketing, Sales, and Engineering teams for impactful results.
Key Responsibilities:
• Maintain the CX optimization and experimentation roadmap
• Design and execute A/B and multivariate experiments
• Translate insights into hypotheses and testing frameworks
• Create wireframes and UX prototypes in Figma
• Analyze traveler behavior via web analytics tools
Requirements:
• 8–10+ years in digital experimentation and analytics
• 5 years in growth program leadership