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In this role, you will be involved in:
Marketing Planning:
In coordination with Business partners (Loyalty & Partnerships), Canadian Banking Marketing and Global Sponsorships, defines marketing objectives to set and refine annual and quarterly marketing plans in support of business growth targets and in alignment with contractual obligations related to partnership and sponsorship agreementsDesigns, implements, and manages client acquisition, client loyalty and retention programs to increase repeat purchase and customer lifetime valueAnalyzes customer data to identify loyalty drivers, inform loyalty strategy and audience segmentation and optimize marketing programmingCollaborates with product and key business partners to align loyalty and partnership activities with broader marketing strategyDevelops joint marketing campaigns and cross-promotions with partners that align to busine...