Raise is looking for a proactive Digital Marketing Strategist with a focus on Account-Based Marketing (ABM) and marketing technology. This remote full-time position offers the chance to lead strategic marketing initiatives.
In this role, you'll define the ABM strategy for various client segments and support demand generation through tailored messaging and nurturance programs. Your hands-on experience with CRM and automated marketing systems like Salesforce will play a crucial role in executing effective outreach strategies. You'll also support general team projects and contribute to wider marketing efforts.
Key Responsibilities:
• Set strategic ABM direction for key accounts
• Develop and execute demand generation programs
• Create and manage account journey mapping
• Measure and optimize campaign effectiveness
• Collaborate on event planning and advertising efforts
Requirements:
• 5+ years in digital marketing or ABM roles
• Strong technical knowledge of ...