Lead data-driven marketing initiatives at Diabetes Canada as a Digital Marketing Performance Manager. Optimize performance and user experiences across digital channels while promoting evidence-based strategies.

In this role, you'll guide digital marketing and engagement efforts, reporting to the Executive Director of Digital Marketing. Collaborate with Marketing, IT, and external partners to utilize insights for better decision-making and cultural advancement. Your leadership will promote a disciplined approach to test-and-learn methodologies, improving organizational capabilities.

Key Responsibilities: • Conduct performance analysis for digital marketing channels • Lead A/B and multivariate testing across campaigns • Develop actionable insights and recommendations for teams • Partner with IT teams to address data tracking needs • Manage optimization initiatives and project tracking

Requirements: • 10+ years in digital marketing and analytics roles • Expertis...