Elevate marketing strategies as a Digital Advertising Specialist at BlackToe Running. This role emphasizes optimizing paid media campaigns while improving overall online performance metrics.
Based in Toronto, you'll possess 3-6 years of performance marketing experience, focusing on Meta and Google Ads management. Your responsibilities include budget oversight, performance analysis, and creative testing to achieve marketing objectives. By leveraging insights from email platforms like Klaviyo, you'll work to enhance customer engagement and retention strategically.
Key Responsibilities:
• Manage and optimize Meta, TikTok, and Google campaigns
• Analyze performance metrics like ROAS and CAC
• Drive insights to enhance email performance
• Build a creative testing structure for campaigns
• Collaborate with marketing and e-commerce teams
Requirements:
• 3-6 years in performance marketing
• Strong hands-on experience in Meta Ads and Google Ads
• Familiarity wit...