OverviewDigital Advertising Specialist - ***** role at Somewhere.
Salary budget: $1,500-$2,500 USD/month (Full-Time, 40 hours/week).
Start Date: January **** (onboarding may begin earlier for the right candidate).
This role requires someone who is AI-native, analytical, strategic, and comfortable testing new ideas.
You'll work closely with our President, VP of Operations, and internal marketing team, but you will be the primary owner of digital ads performance.ResponsibilitiesPaid Search & Paid Media ExecutionDevelop and manage campaigns across Google PPC, Local Services Ads (LSA), and other platformsBuild and optimize search campaigns based on home-service buyer intent, seasonal patterns, and localized service offeringsReduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volumeCreate and test AI-enhanced ad copy, landing pages, headlines, and visual assetsSEO & Website PerformanceConduct keyword research for plumbing, sewer, septic, and em...