Drive client acquisition for Smart chequing accounts at CIBC as the Senior Director, Product Owner in Toronto. Lead digital strategies while managing a high-performing agile team in a hybrid work environment.
As part of the Personal and Business Banking team, you will focus on attracting clients through integrated marketing plans and digital campaigns. Your role emphasizes collaboration, influencing innovations, and driving successful account growth across Canada. You will manage project pressures and tight deadlines while ensuring quality results.
Key Responsibilities:
• Lead the agile squad driving digital acquisition strategies
• Develop integrated marketing plans across digital channels
• Design campaigns for profitable account growth
• Foster continuous improvement in channel strategies
• Analyze digital funnels for enhanced targeting and messaging
Requirements:
• Proven expertise in digital media advertising and targeting strategies
• Strong experien...