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Looking for a skilled Data Scientist on a contract basis to support a Toronto-based marketing analytics team in optimizing marketing investments through robust modelling, analytics, and actionable insights. This role will focus on the development, deployment, and adoption of advanced models to evaluate marketing campaign performance and drive strategic decision-making.

Key Responsibilities:

1. Develop and deploy statistical and machine learning models to measure the impact of marketing campaigns and optimize spend across short- and long-term business objectives.
2. Lead and contribute to complex, end-to-end projects, often operating in ambiguous environments with tight timelines.
3. Help shape the team’s roadmap by identifying and prioritizing high-impact projects.
4. Think creatively and critically to solve both scientific and practical business problems, ensuri...