Be a pivotal part of Dermalogica as a Data-Driven Retention Specialist. Drive customer journey strategies utilizing Email, SMS, and Push notifications while exploring innovative channels like WhatsApp.
This role requires a strategic thinker with a proven track record in CRM and retention optimization. By effectively using analytics tools such as GA4 and RetentionX, you'll develop data-informed strategies that engage customer segments and enhance loyalty. Collaborate with design teams to ensure impactful aesthetics while implementing rigorous testing protocols to continually refine engagement campaigns.
Key Responsibilities:
• Lead the omnichannel CRM strategy across various platforms
• Execute and optimize automated flows and manual campaigns
• Perform A/B tests to maximize audience engagement
• Develop advanced consumer cohort segmentation techniques
• Create actionable reports translating data insights into strategies
Requirements:
• 3-4 years of CRM/Retent...