This is a strategic Data Analysis Specialist role responsible for analyzing media performance across media metrics and measurement results.

Responsibilities

• Use SQL and ETL pipelines to ensure accuracy and maintain up-to-date datasets in coordination with the data engineering team.
• Analyze media performance metrics using Python, leveraging libraries like pandas, numpy, and scipy for statistical modeling, trend analysis, and performance forecasting.
• Visualize data in Datorama dashboard, and analyze performance to inform optimization; leading competitive dashboard with accurate quarterly data updates.
• Manage measurement studies and lead weekly status calls with the research partner.
• Develop recommendations to clients working closely with the Activation and Strategy teams.
• Learn and apply syndicated data tools Excel, Python to enrich media performance analysis for further insights to guide planning.