The **Customer Marketing & Incentives Leader** will drive the strategic vision and end-to-end execution of customer-centric marketing and incentive initiatives, strengthening long-term relationships with farmers and channel partners, accelerating demand generation, and delivering differentiated value propositions that translate into measurable business growth. The ideal candidate combines strategic foresight, commercial acumen, data-driven decision-making, and inspirational leadership to orchestrate cross-functional teams and high-visibility programs.

**Key Responsibilities**

+ Define and execute the **customer segmentation strategy** , value propositions, and end-to-end **customer journeys** , ensuring differentiated and meaningful experiences across all touchpoints.
+ Govern the **contact strategy (contact ruler)** and lead **Customer Feedback** initiatives, translating voice-of-customer insights into the resolution of pain points and continuous experienc...