The Customer Marketing & Incentives Leader will drive the strategic vision and end-to-end execution of customer‑centric marketing and incentive initiatives, strengthening long‑term relationships with farmers and channel partners, accelerating demand generation, and delivering differentiated value propositions that translate into measurable business growth. The ideal candidate combines strategic foresight, commercial acumen, data‑driven decision‑making, and inspirational leadership to orchestrate cross‑functional teams and high‑visibility programs.

Key Responsibilities

• Define and execute the customer segmentation strategy, value propositions, and end‑to‑end customer journeys, ensuring differentiated and meaningful experiences across all touchpoints.
• Govern the contact strategy (contact ruler) and lead Customer Feedback initiatives, translating voice‑of‑customer insights into the resolution of pain points and continuous experience improveme...