Publicis Canada seeks a CRM Strategist passionate about marketing and well‑versed in CRM communications. Your role will involve designing impactful marketing campaigns, developing customer targeting strategies, and presenting insights to senior management. You will play a crucial role in fostering partnerships with clients, ensuring alignment with business objectives through creative and strategic communication.

Key Responsibilities

• Design and implement marketing campaigns across various business lines
• Develop test‑and‑learn frameworks for CRM program optimization
• Prepare reporting and identify key insights for management
• Manage customer targeting and segmentation strategies
• Collaborate with technology teams for capability enhancements

Requirements

• 3+ years in marketing focused on CRM communications
• Solid organizational skills in a multi‑discipline workplace
• Experienced in journ...