Job Description

At MRM , we connect people and brands in meaningful ways through data-driven creativity. As we grow our CRM & Loyalty capability, we’re looking for a CRM & Loyalty strategist with a forward-thinking mindset, strong delivery ownership and sharp execution skills to help shape, orchestrate and activate relationship programs for top-tier clients across diverse sectors.

This role connects strategy, data, technology, creativity and operations, ensuring that CRM and loyalty strategies become actionable journeys, campaigns, mechanics and measurable customer experiences.

What You’ll Do

• Lead the development of CRM, lifecycle and loyalty activation plans, ensuring alignment with client goals and business KPIs such as CLV, retention, engagement, frequency, incrementality and profitability.
• Translate insights into action, turning data signals, audience behaviours and loyalty opportunities into meaningful custom...