Lead a team of creative strategists at CBTW, driving performance through strategic insights and collaboration. This hybrid role demands creativity, leadership, and strong visual instincts.
As the Creative Strategy Lead, you'll oversee a focused team in a DTC agency, coaching and empowering them to excel. Your responsibilities will include crafting data-driven pipelines, managing UGC projects, and delivering compelling creative strategies for diverse clients. Collaborating with designers and video editors, you will ensure alignment between creativity and strategic objectives.
Key Responsibilities:
• Coach Creative Strategists on briefs and creative analysis
• Lead ideation sessions for innovative project approaches
• Collaborate with clients to refine brand voice and vision
• Provide strategic feedback during ad production processes
• Analyze campaign performance and share insights regularly
Requirements:
• Senior experience in creative strategy within DTC age...