Creative Strategist (Conversion Ads) I Remote About the Role 411 Locals is looking for a Creative Strategist who understands how to turn simple ideas into high-converting ads that drive real leads for small businesses . This is not a “brand creative” role. We’re looking for someone who can create scrappy, effective, conversion-focused ad creatives —especially video—designed to generate calls, form fills, and book jobs for local service businesses like roofers, plumbers, HVAC, and electricians . Our clients operate on tight budgets , so your work must maximize performance, reduce CPL, and make every dollar count . What You’ll Do Develop creative strategies for paid social campaigns (Meta, TikTok, YouTube) focused on lead generation Write high-converting scripts, hooks, and ad copy that speak directly to home service customers Create and iterate on video ad concepts (problem → solution → trust → call-to-action) Build and manage creative testing frameworks (A/B testing, hooks, angles, fo...