Country Marketing Lead Mexico

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Description

We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

What you will do:

• Hold responsibility for Passengers Acquisition and Retention KPIs
• Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
• Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
• Hold country marketing budget processes
• Generate hypotheses and execute tests to drive growth hacking initiatives
• Lead Brand positioning in line with local insights and glob...