Drive the overall commercial strategy and performance of the business in Poland
Lead and optimise the go-to-market model, including distributor-supported and logistics-enabled setup, while assessing opportunities to increase direct market control over time
Develop and strengthen strategic partnerships with key retail customers, across modern trade and e-commerce
Build brand visibility and category positioning in a competitive consumer environment
Own pricing strategy, margins and commercial levers, ensuring sustainable and profitable growth
Identify and unlock new growth opportunities, including channel expansion and route-to-market improvements
Collaborate with regional and global stakeholders, aligning local execution with international priorities
Define the local product range and contribute to market-specific commercial and marketing plans