Our client is looking for a Content Strategist, specializing in US Pharma, to lead their strategic content plans with their client.
You’ll own audience journeys and content prioritization, translate insights into testable creative hypotheses, and partner with the cross-functional teams to deliver measurable, compliant omnichannel campaigns.
What you’ll do
- Define content strategy and priorities
- Translate brand strategy into content plans and priorities
- Determine what content is needed across the marketing funnel
- Prioritize high-impact vs. low-impact content priorities
- Create frameworks, playbooks, messaging hierarchies as needed
- Own annual customer journey maps
- Draft campaign briefs (objective, KPIs, audience, key message, format/channel, measurement plan) and content inventories for creative team handoff.
- Leverage data for optimizations
Skills needed