ROLE RESPONSIBILITIES
Strategic support and communications
- Support team Product Manager in strategic and tactical planning with regards to medical analyses
- Collaborate with team Product manager to communicate insights generated
Planning and conduct analytics
- Prepare and maintain datasets for content and channel analytics
- Track asset- and channel-specific engagement metrics to guide MCCDH activities
- Develop and implement analytical tools (e.g., machine learning) to optimize channel mix/activations and content orchestrations
- Evaluate engagement success of content (e.g., A/B testing) for specific channels to guide content creation
- Analyze preference of HCP segments to support content personalization and tailor engagement planning
- Ensure visualization / insights generation from data is easily accessible and understandable for users
Data management