Controls expenditure within budget for new product development and promotions.
- Identifies new business opportunities for new products, re-launches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities.
- Defines the commercial specifications for new products and for improvements of existing products- Prepares product marketing plans and discontinuation plans to ensure that the new product range is in tune with market opportunities.
- Prepares sales and profit estimates for future products- Manages production and distribution for promotions, etc.- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans.
- Creating and keeping up-to date commercial and technical brochures, leaflets, presentations, labels, packaging, certificates and other means of communication for Nutreco products- Constantly monitors performance of the product portfolio to ensure it meets organ...