Core Responsibilities

Lead Response (Speed = Opportunity)

• Respond to inbound leads from Instagram, website, and referrals
• Call new leads as the first point of contact
• Follow up via call and SMS if no answer
• Maintain consistent follow-up (3–5 attempts per lead)

Lead Qualification (Core Function)

You will assess and filter leads based on:

• Project type (Backyard, ADU, Full Remodel, etc.)
• Budget alignment with luxury construction standards
• Timeline (serious buyers vs. just exploring)
• Decision-maker confirmation (speaking to the owner or not)

Appointment Setting (Authority-Based Approach)

Appointments are positioned, not requested.

Example tone:

“We typically start with a design consultation where we go over your vision and possibilities. Based on what you shared, you’d be a great fit.”

• Offer 1–2 available time slots...