Chief Product Officer (CPO) – SaaS Firm

Location: Hanoi , Vietnam

Industry: SaaS / Technology 

Reporting to: CEO / Founder

Our client is a venture-backed SaaS firm dedicated to SMEs in Vietnam , their goal is to move beyond traditional feature-sets and build their product ecosystem into its next phase of growth. 

This role will be responsible for transforming the product strategy into an outcome-driven.

1. Strategy & Vision

• Own the product vision and roadmap, transitioning the portfolio from feature-based to an AI-native ecosystem.
• Ensure AI is not an add-on but embedded into core workflows—from automated credit scoring to conversational UX for SME owners.
• Align product positioning to dominate the Vietnamese market while building the scalability required for international expansion.