We are seeking a dynamic Chief Marketing Officer to lead and execute the marketing strategy for our innovative IT product holding company, which supports the growth of iGaming businesses worldwide.
Responsibilities:
- Design and implement a comprehensive marketing strategy aligned with business goals.
- Identify target audiences and create impactful marketing campaigns across various media channels.
- Oversee forecasting, budgeting for marketing campaigns, and monitor profitability.
- Establish terms and models for the partnership program, working closely with partners.
- Analyze and optimize advertising campaign performance.
- Manage user funnels and improve conversion processes.
- Lead teams in Media Buying, Affiliate, SEO, and SMM to achieve KPIs.
- Scale products and operations into new GEOs as per business plans.
Requirements: