Channel Specialist Direct Marketing (Offshore)
Locations: Gurugram / Pune Role Overview

The Channel Specialist Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. Reporting to the Channel Lead Direct Marketing (Offshore), this role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends-ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails.

Key Responsibilities Content Assembly & Readiness

Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars.

Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards.

Build and maintain content components (modules, snippets, dynamic blocks) with...