Drive go-to-market strategy and demand generation for the full Image-Guided Therapy Devices (IGTD) portfolio across DACH (Germany, Austria, Switzerland).
**Your role:**
+ Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for DACH.
+ Drive demand generation and adoption of the One IGT proposition across the portfolio.
+ Define and execute go-to-market plans aligned with global strategy, adapting them to local DACH market dynamics and customer needs.
+ Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.
+ Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.
+ Deliver integrated omni-channel campaigns (digital, events, field) to increase engagement and utilisation.
+ Collaborate cross-functionally with global marketing, sales, and clinical stakeholders, and engage KOLs and customers to strengthen market presen...