Business & Marketing Intelligence Coordinator
Location: Monterrey, N.L.Industry: Industrial accessories distributor (fluid transport hoses)Work Schedule: Monday to Friday, 8:00 a.m. – 6:00 p.m.Mode: On-site
Position Objective
Drive company growth through strategic analysis, market research, lead management, and business intelligence tools that optimize sales performance and decision-making.
Key Responsibilities
Market and Product Analysis
Identify products to promote by sector or industry.
Conduct competitive and positioning studies.
Develop pricing strategies based on marketing analysis.
Monitor market trends and emerging opportunities.
Conduct market and industry research.
Lead and CRM Management
Manage and optimize Interlynx (lead program).
Administer CRM system (Salesforce).
Segment and track leads, analyze conversion rates (Win Rate).
Business Intelligence and Reporting
Create and maintain Power BI/Tableau dashboar...