Strong understanding of marketing strategy and customer-experience design, including (Segmentation, Journey orchestration, Personalization strategies, Campaign planning and execution, Data-driven experimentation and optimization)

Leadership & team management skills

Strong understanding of marketing processes, customer journeys, and omnichannel personalization

Hands-on familiarity with Adobe Experience Cloud

Experience in Adobe Experience Cloud (AEP, RT-CDP, Adobe Analytics, Target, Journey Optimizer, Campaign, Launch/Tags)