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Brand & Communication Specialist (Temporary)

Company: ING Group

Location: madrid, London

Posted: June 07, 2026

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Position Details

Brand & Communication Specialist

As a Brand & Communication Specialist you will:

  • Create and implement marketing and communication strategies.
  • Create, develop, and execute 360 brand & product campaigns to boost our brand and product’s focus on digital media.
  • Collaborate in the development and implementation of the brand’s content strategy, identifying insights and generating value for clients and non‑clients.
  • Create customer‑centric and personalized communications (commercial + operative + content comms).
  • Identify marketing opportunities.
  • Define KPIs and analyze results to extract learnings.
  • Work closely with other marketing areas (own media, paid media…) as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.
  • Work with external partners (creative agencies, content agencies, production partners…).
  • Manage campaign budget and tak...