I. KEY RESPONSIBILITIES
Reporting to: Chief Marketing Officer (CMO)
1. Product Marketing & Go-To-Market Strategy
- Develop, own, and champion product positioning, value propositions, and the core product narrative of Finan.
- Design and execute comprehensive GTM strategies and launch plans for new products and features across all stages of the product lifecycle.
- Translate complex product features into clear, benefit-driven messaging that communicates strong business value for each customer segment.
- Act as the primary bridge between the market and the Product team by continuously gathering market insights, competitive intelligence, and user feedback to inform the product roadmap.
2. Development & Management of GTM Channels
- Own and scale core GTM channels with a focus on high-impact partnerships, including: