B2B Growth Marketing Specialist (Content & SEO/GEO)

Location: Barcelona

Employment Type: Full time

Location Type: Hybrid

Department: B2B

Responsibilities

Drive organic growth (SEO, AI & content)

• Build and execute a content & SEO roadmap focused on pipeline, not just volume
• Identify high‑impact opportunities across search and LLM ecosystems (AIO)
• Use AI tools (ChatGPT, AirOps) to scale high‑quality content without sacrificing editorial standards

Own landing pages & conversion journeys

• Create and optimize landing pages, use case pages, and conversion paths
• Improve CTAs, UX, and messaging to drive demo bookings and self‑serve conversions
• Run A/B tests to increase conversion rates across the funnel

Bridge content with product & sales

• Ensure content is tightly aligned with our ICP, use cases, and value propositions ...