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AVP, Sales Enablement

Company: Company 1 - The Manufacturers Life Insurance Company

Location: Old Toronto, London

Posted: March 21, 2026

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Position Details

This AVP leads Retail Sales Enablement for North America. The role owns the strategy and day-to-day delivery of the tools, platforms, and adoption programs that help sales teams work smarter and engage advisors more effectively. You will partner closely with Sales, Marketing/MarTech, Technology, Data/Analytics, and Compliance to deliver a reliable CRM experience, strong selling tools (including content/engagement platforms), actionable reporting, and AI-enabled productivity improvements to create the best efficient and effective seller journey platform.

Responsibilities

  • Set the North America Retail Enablement roadmap across CRM, selling tools, content/engagement platforms, reporting/insights, and AI-enabled capabilities.

  • Own CRM outcomes (Salesforce), including platform improvements, workflow simplification, data quality, and field adoption.

  • Lead enablement launches and changes end-to-end: communications, training, readiness, lead...