Join TD as an Associate Vice President, leading the One-to-One Marketing Practice from Toronto. This remote role focuses on personalizing customer experiences and marketing strategies.
In this senior leadership role, you will report directly to the Vice President of Growth Marketing. Your primary focus will be to define the vision and roadmap for 1:1 marketing, building a strong community of experts to uplift overall capabilities. The position involves close collaboration with analytics and business teams to translate insights into actionable marketing strategies.
Key Responsibilities:
• Establish standards, templates, and playbooks for 1:1 marketing
• Enable coaching and knowledge sharing among marketers
• Ensure clear requirements and quality governance
• Partner with analytics for continuous optimization practices
• Lead community engagement and high-performance culture
Requirements:
• 15+ years direct marketing experience in financial services
• Strong...