Job Summary

The Associate Director, Activation is responsible for leading and developing a high-performing buying team, including the strategic execution, negotiation, optimization, and stewardship of media campaigns across broadcast and audio channels. Working closely with the Sr. Director, Media Investment & Activation, this role partners with Business Strategy teams to deliver effective client solutions, drive operational excellence, and ensure campaigns are executed with precision and accountability.

Key Responsibilities

• Lead the buying team in all aspects of campaign stewardship: packaging, negotiation, maintenance, and reporting.
• React quickly to campaign results/revisions and oversee implementation of optimizations when required.
• Ensure teams’ strict adherence to established activation and budgetary goals.
• Train, direct, and mentor buying staff on an ongoing basis.
• Collaborate with Business Strategy Team cou...