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Job Summary
:This position will enhance CooperVision's digital presence across websites, social media, paid media, and CRM platforms. Reporting to the Head of Marketing, this role designs and executes campaigns aligned with brand plans, leveraging SEO/SEM, analytics, and automation tools to maximize ROI.
Develops and executes SEO/SEM strategies to optimize web presence and search rankings
Manages paid media campaigns (Google Ads, Meta Ads) and monitors performance KPIs
Oversees website content management and enhancements; ensures UX best practices
Leads social media strategy, content creation and engagement tracking
Implements marketing automation workflows using Salesforce Marketing Cloud
Supports email marketing best practices and deliverability optimization for B2B and B2C communications
Analyzes campaign performance using Google Analytics 4 and create actionable dashboar...