Description

· Co-lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.

· Development & timely implementation of IMC Campaign, New Product Launches in coordination with cross functional teams in local market and SSEAHK business unit.

· Co-owner of Category P&L in Western Taste Elevation Marketing team.

Business Performance

-the P&L (top line & bottom line) with GPM to ensure that key business KPI's are met -- revenue, profit, market share and brand health.

- Responsible for Brand Operations such as managing budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK)

- Participate in monthly commercial review to ensure gatekeep our brand performance.

Innovation Development

-by contributing to the development of Innovation strategies to grow the Heinz Masterbrand in SSEAHK.

Innovation Management