Empower marketing strategies as a MarTech Implementation Manager at Manulife in Toronto, Ontario. Enhance your skills in Adobe Analytics and shape digital performance across platforms.
In this hybrid position, you will be responsible for the implementation and maintenance of crucial digital analytics tools while supporting the continuous improvement of our web and app properties. Collaborating with cross-functional teams, you’ll ensure proper tagging and tracking methodologies, contributing to a seamless digital experience.
Key Responsibilities:
• Implement and maintain Adobe Analytics tools
• Define technical requirements with business analysis
• Partner with IT for streamlined web development
• Customize tagging solutions using JavaScript and HTML
• Conduct behavior testing to refine user experience
Requirements:
• Undergraduate degree in engineering or IT
• At least 5 years in digital performance analysis
• Proficient in coding languages and analytic...