Deliver a personalized and high-touch experience for VIP players, driving activation, reactivation, retention, and revenue growth through strategic account management and tailored offers. Build and optimize VIP account management processes to increase LTV of current VIP clients.
Familiarize with current VIP management processes, CRM systems, internal knowledge bases, and VIP-specific protocols.
Develop VIP playbooks and account management procedures.
Manage VIP accounts through personalized communication via Whats App, phone, email, live chat or video calls.
Develop and implement VIP account management procedures, tiered service levels, and outreach strategies.
Collaborate with Product, Marketing, CRM, and Risk teams on VIP programs, campaigns, and feedback.
Maintain VIP performance metrics within targets and continuously improve processes.
Proven experience in VIP or high-value client management, preferably in i Gaming, casinos, or related sectors.
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