About the Role Our Client is hiring a Sr. Manager, Field Marketing based in Buena Park, CA to lead regional field marketing for the Central/Sunbelt region. This role reports to a Sr. Director of Field Marketing (Southern California) and will drive brand awareness, guest acquisition, and local market sales through data-driven, community-focused initiatives across franchise and company-owned markets. The position requires partnering with Operations, Digital Marketing, and Franchise Development and involves both strategic program design and hands-on execution. Requirements Responsibilities Build and execute field marketing strategies to drive guest traffic, trial, and community engagement. Develop scalable programs for grand openings, local store marketing, regional campaigns, and community partnerships. Use data and analytics to identify high-impact market opportunities and optimize performance across regions. Partner with Brand Marketing and Digital teams to localize national campaigns ...